---
title: "Bangor University: A brand for a remote exercise study – Academic Digital"
description: "The full identity and participant materials for the Salaso Moving More study, a remote exercise programme run by researchers at Bangor University: a logo, recruitment materials, and an 18-page information pack."
url: https://academicdigital.co.uk/work/bangor/
---

[← All work](https://academicdigital.co.uk/work/) 

Bangor University

# A brand for a remote exercise study

The full identity and participant materials for the Salaso Moving More study, a remote exercise programme run by researchers at Bangor University: a logo, recruitment materials, and an 18-page information pack.

**Services**: Brand & design

**Year**: 2022

![The Moving More recruitment slide: four colourful panels explaining the study, under the Moving More logo](https://academicdigital.co.uk/_astro/slide.sTJPc6NK_1yYmeY.webp)

## The study

Salaso Moving More was a research study run by a team at Bangor University. It tested a remote exercise programme, delivered entirely online through a platform called Salaso, for people already enrolled in the KindEating programme. Participants were assigned by chance to an exercise group or a comparison group, and both had their fitness and health measured from home.

## The challenge

Everything about the study happens at a distance. Participants were recruited online, received their equipment in the post, and completed questionnaires and fitness tests over a video call. So the materials had to do the job a friendly researcher would do in person: welcome people, explain each step, and put them at ease about tests that could feel intimidating.

The timetable was tight. The brief covered a study identity, recruitment materials, and a set of booklets and leaflets for each stage and each group in the study, scheduled in three waves over four months.

## What we made

We designed the whole visual identity, then applied it to everything a participant would see.

**A logo people could warm to.** A figure exercising in front of a phone, with a group of people in a speech bubble. It says what the study is – moving more, together, remotely – without a word, and the colours stay friendly and never clinical.

**Recruitment materials.** A tall infographic and a presentation slide answering the questions a prospective participant asks: would this help me, what will I have to do, and am I eligible?

**An information pack for people who had signed up.** Eighteen pages that walk through what happens next: questionnaires, the activity tracker, the exercise tests, safety information, and answers to common questions. The tone is plain and encouraging, and every page carries the same warm, colourful design.

## The outcome

A consistent, friendly identity that ran across every recruitment and participant document, so people at every stage of the study met the same look and the same welcoming voice.

## Selected pieces

- ![The Moving More logo: yellow and teal lettering beside a smartphone showing an exercising figure, with speech bubbles containing a group of people](https://academicdigital.co.uk/_astro/logo.dU75GqeL_vhGXf.webp)
  The Moving More identity, built around the idea of exercising together through a phone.
- ![A tall recruitment infographic with teal and green panels asking whether you would like to increase your physical activity](https://academicdigital.co.uk/_astro/recruitment.CVJgFc3q_2hWw0h.webp)
  Recruitment infographic: what the study involves, in four short panels.
- ![The cover of the information pack, with the Moving More logo and large yellow and teal shapes](https://academicdigital.co.uk/_astro/cover.C404qUhq_2tA1bj.webp)
  Cover of the 18-page information pack for people who had signed up.
- ![An information pack page headed Welcome, explaining what happens next after signing up](https://academicdigital.co.uk/_astro/welcome.BLiX9Sgr_Z19zHyF.webp)
  Plain-language guidance on what happens after sign-up.
- ![An information pack page showing how to wear and charge the activity tracker, with diagrams](https://academicdigital.co.uk/_astro/wearing.D72Pt761_Z4IhY6.webp)
  Step-by-step help for using the study's activity tracker.